THE BUSINESS OF SKIING: The Season So Far

It's true that many of the ski instructors we see are actually farmers, plumbers, shopkeepers etc in the local villages.  The second part of this video gives you a "day in the life" of Les Arcs.  But, aside from the small resorts with a drag lift or two, the lift systems need investment, and therefore are serious business propositions.

The bulk of the French Premier League resorts are owned by the Compagnie des Alpes: La Rosiere, Les Menuires, Meribel, Chamonix, Avoriaz, Les 2 Alpes, Valmorel, Val d'Isere, Tignes, Serre Chevalier, La Plagne, Les Arcs....

Arc 2000

They are also into theme parks: the portfolio includes four "Parcs Walibis" (whatever they are), Parc Asterix and (scene of various Tour de France stages), Futuroscope.

The story of the season so far, announced in CdA's latest results, is a bit mixed, really:

• Late snowfall which meant everyone was on edge until the second week into December
• Having Xmas Day and New Year's Day on a Sunday
• The heavy snowfalls in the first week of Jan (see below, en direct from Bourg St Maurice...)

The result: skier numbers are down 1% on last year.  The CdA pronounces itself "satisfied", at least for the moment.  If this is how well the big reports are doing in these uncertain times, one wonders how the smaller ones are faring.  Certainly the news from small resorts in the Pyrenees hasn't been great.  The Crystal Ski Report 2011 reported a 5% fall last year in the number of Brit skiers, on top of 13% and 11% falls in previous years, but claimed the market was "set to rebound".   It will be interesting to see if the record snowfalls do prompt some "floating skiers" to go, or indeed whether it's the economy, rather than the snow, which plays the upper hand.  We'll see.

On the other hand, all is good for the theme parks: revenues up 13%, and lots of plans for the future.  Onwards and upwards!